The objective of the Conformatic online store is to offer customers an aesthetic, modern, accessible and easy-to-navigate platform so that they can easily view Conformatic's wide range of air conditioners, televisions, audio equipment, monitors, and accessories, and high quality accessories, this with the vision of being able to provide them with a varied and extensive experience so that customers can make purchases in a simple, convenient and secure way so that their trust is not only in high quality products but also in the website and in their buying process.
To achieve the objectives, we initiated a process of researching and analyzing customer behavior in the most popular online appliance stores in the sector, with the premise of having a clear vision of the needs both in terms of functions and the purchasing process in order to understand the navigation flow of customers when they want to buy a product. We then designed an appropriate information architecture adapted to the needs for the entire online store and based on this we created a design system with the respective functionalities, components, colors and fonts for the online store and each of its current and future demands.
Finally, we carry out a front-end development faithfully replicating the interface and the experience proposed in the design prototypes, we use the most recent technologies and we carry out tests on the most used browsers on the market. Finally, we developed a custom Content Manager (CMS) based on WordPress + Woocomemerce, this CMS allows the updating and optimization of the Website in a fast, efficient and simple way.
